Friday 25 May 2012

Serendipity and the art of channel hopping

With thanks to Adrian Scott for initially posting it - A refresh of BBC's TV channel home pages Like everyone who reads it, for me the phrase 'serendipitous discovery' tends to jump out of the page. TV seems to be following the rest of the media industry - music is ahead of the curve - of consumers needing trusted 'gatekeepers' to sift through the sheer volume of content available. Whether that's the cloud, social media, or an 'authoritative' source like a magazine seems to be up to them. For me, as soon as I subscribed to Prog magazine and SFX, I saw an immediate uptick in my music and book purchases (which given the newly freelance status qualifies as bad timing, methinks).

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