Helped no doubt by slashing the price of a Sky+ HD box from £150 to £49, Sky has added 287,000 subscribers on the HD side of things, a threefold increase on the prior year, to reach a total of 1.6 million households.
Other relevant figures: a first quarter pre-tax profit of £279m; the broadcaster now has 9.5 million customers for the first time in its history; and on the downside, churn rose to 11.3% from 9.9% in the previous quarter after it hiked direct-to-home subscriptions.
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