Wednesday 22 April 2009

NAB = Numbers Almost Bad


Well the first figures are in and seem to bear up the anecdotal evidence from the showfloor that the show is definitely quieter than before. Final figures are yet to be released (massaged did someone say at the back? - cynic!) but so far seem to be around 20,000 down at a shade over 80,000. Interestingly though, overseas visitors have only fallen by about 4000 to 23,000 or thereabouts.

Monitoring the news coming out of Vegas though it's been a quiet show for products as well as visitors, with little in the way of incandescent announcements to set the world on fire. Some post stuff, some 3D stuff, some camera stuff...the theme of the show seems to be encouraging greater efficiencies out of existing tech and greater interoperability between it all. Less a Great Leap Forward and more of a What Do We Do With What We've Already Got, Eh? - and probably no bad thing because of that. Every industry needs a fallow year while it catches its breath now and then.

And IBC is already coming out fighting. Here's part of a statement the Amsterdam show released this morning, with Mike Crimp answering the questions:

How are plans for IBC2009?

Exhibition bookings for IBC2009 are still very strong. Currently we are about 10% down on the final space requirement for last year, which at this time is very good. My view is that we will have an excellent show, filling the RAI Centre, and perhaps the space available to us in the new Elicium building. Sony is the only major company at IBC2008 which has not signed up for this year.

Does that mean IBC2009 will be a smaller exhibition than last year?

We are a little smaller because many exhibitors have trimmed their stand space a little, and we fully understand why they need to do this.

Sadly, we are seeing some cancellations from companies who are struggling in the market, but these are being replaced by fresh applications. Last month we were able to allocate stands to 25 new companies, who were waiting for space in the right areas for them. It may be hard to believe but I promise it is true: new bookings are still outrunning cancellations for IBC2009. Sustainability is the keyword.

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