Much interesting stuff in the DTG's report on 3DTV. Basically, the organisation just bombarded its members with questions and collated the replies, but as always with these things, it's who you get the replies from that matters. Thus the DTG survey carries a fair bit of weight.
Quite a lot of different data to wade though, but a couple of salient points below.
Though prototype technologies exist, most (81%) agree that current systems are too immature for a successful market launch. 3DTV could, however, become a mass entertainment medium in the UK within three to five years (56% stating a timeframe), and the UK could lead the world (70%).
Most members (85%) have allocated some level of R&D budget, with most of them (64%) describing it as "very limited funding".
The business case is far from being established (only 14% agreed it had), largely due to the difficulty of forecasting consumer acceptance of an emerging technology and its potential take-up (54%), and uncertainties over the business model.
TVBEurope - DTG unveils 3DTV findings
No comments:
Post a Comment