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Soooo...not content with getting their evil hooks into everyone on the planet, the world's marketing bods are heading into virtual worlds too. Here's some new stuff from Forrester Research:

Two main avenues are open for advertising through games: in-game advertising and advergaming. The former is an extension of the product placement common in movies and television, and can range from graphical representation of a product in a game to wholesale sponsorship of a gaming title...Advergaming refers to a game, usually online, that is wholly intended as a promotional device.

Here's the story on emarketer.com. (via Wonderland)